Mobile Website Design
What's the big deal with mobile anyway?
The Bad News…
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices .”(entire post here)
So, in plain non Silicon Valley english, they mean that with everything else equal, the guy with the site that meets Google’s criteria will get ranked higher than the guy who’s site doesn’t when queried by a phone… maybe by a lot. One thing is for sure: this is only the beginning. Depending on who you ask, between 50 and 70 perecent of internet traffic originates or ends at a mobile device and that is simply going to increase with time.
Surprisingly Google, Bing and the rest of them pay attention to trends like that so tailoring search for those devices is going to be a priority for them going forward. Google doesn’t make these kinds of announcements unless they mean it and site owners who ignore their mobile web presence likely do so at their own peril.
The Good News…
In many cases, deploying a mobile version of an existing site is a relatively quick and inexpensive process. If you are already running WordPress, it can be simply a matter of the right plug-in, a couple of special pages and a little analytics magic. Even if you are running an old HTML site, setting up a sub-domain and some mobile content with a re-direct is not a big hurdle (although if you’re running such a site you should probably rebuild it). Call us today and find out how easy it is to get your site mobile friendly.
The Mobile App vs. Mobile Website Question
The question comes up often “Do I need an app or a mobile website?” and the answer is usually the same. The average small business will never need to build a mobile app, but a mobile website is indispensable. Websites offer a reach and flexibility unmatched by mobile apps. Mobile websites make your content instantly available to the end user without the barrier of downloading, installing and activating an app. Mobile sites can be found easily through a simple internet search…apps? not so much. You can reach more people with an mobile website than with an app simply because websites are cross platform, apps are not. Updating your content is easy with a website…make your changes and publish. Apps require changes be pushed to their users and then be updated on the device…what a pain, right? If all that doesn’t convince you, price certainly will. Mobile website development does not require anywhere near the resources or development time that native apps do. Complex apps can run into the thousands and have a limited life cycles. Websites that do virtually the same thing can be constructed for a fraction and have much longer life spans. Certainly if you are launching a game, are a large institution like a bank or an airline, or a large developer looking to cash in on personal apps like Evernote or Yelp!, then an app is the only way to go. For most however, a mobile website will do just fine, and frankly isn’t optional anymore if you want to maintain your search rankings.